The Event post has 10 inputs that you need to know about.

1. Event Title

2. Event Time

3 & 4. Event Date

5. CTA

6. Post Summary

7. Spintax Settings

8. Previous Post URL

9. Post Image

10. Post Scheduling

See the image below for your Standard post interface:

Event Title

This is the title that your Event will have when posted to your GMB.

Event Time

Optionally add an hour and minute for your Event.

Event Date

Your event needs a start date and an end date for Google to accept your Event Post. 

CTA

 The Call To Action allows you to have a button embedded on your GMB post.  Once you choose one of the Call To Action types, you must then enter a URL.  This is the URL that a visitor will end up on when they click the CTA button.

Post Summary

This is the main content of your GMB post. This is limited is 1500 words by Google.

Spintax Settings

If you're including spintax in your post, please check this box.

Previous Post URL

Local Viking can automatically 'daisy chain' your posts by inserting the :previous_post_url token into your content.

Post Image

Attract attention to your posts by including an image.  Google's suggested size is 720x540.  Please ensure images are less than 4MB in size.

Post Scheduling

You can schedule your GMB posts with Local Viking.  To schedule a post, toggle the 'Schedule Post' field to true and select the time you want to schedule your post at.  Once you've created a post that is yet to be published, you'll see it appear in your Posts listing for the GMB location.