The GeoGrid rank tracker gives you a view of how your GMB Listing ranks from different positions across one geographic area (a square to be precise).
The Local Viking GeoGrid rank tracker has two modes:
- Places API - this mode uses your own google places API keys and ONLY returns listings that have their address shown. None of the results from GeoGrid searches via the Places API will include Service Area Businesses.
- SAB - this mode uses Local Viking's infrastructure and can be run on both Service Area Businesses and businesses with their addresses shown (read: all GMB listings can use this search mechanism). Currently there are no credits needed for the SAB GeoGrid and all GeoGrids run free on your account until we institute a credit system.
A GeoGrid search result looks like this:
The required inputs are:
- Business Name - This can be entered in 1 of three ways... 1. Google Autocomplete (only works in non SAB businesses) 2. Map URL - input your listings google maps url 3. Place ID - input your businesses Place ID
- Keyword - the keyword you are searching for
- Grid Size - how many points you want your grid to have
- Point Distance - the distance between each point, in meters and/or miles
- Justify Grid Center - only check this to drag and drop your grid away from the center of the business
- Version - Places API or SAB
- Local Language - if checked, will automatically use the local google TLD and language of the GMB listing searched for
- Send Email Notification - send an email to the account owner when the geogrid is done
GeoGrids can be run 'free form' (from the GeoGrid navbar -- meaning you run it instantly) or they can be 'scheduled' (right now, you can only schedule a geogrid from a location's page).
To schedule a GeoGrid simply go to any of your location pages and make sure you have at least 1 keyword being tracked.
Once you've added a keyword, click the 'GeoGrid Settings' button:
And the settings on the left side are the same from the 'free form' search but here you will set the schedule for when you want the GeoGrid to run. Once you've set the settings here and clicked 'save', you must enable a Keyword to run by switching the keyword to on:
Currently when you set the GeoGrid schedule, the next GeoGrid will run on the following week.
Once your keywords have run at least once, you will see the 'View History' button show up and you can click that to view your time-lapsed GeoGrid widget:
To create an animated gif with all of the GeoGrids for this location/keyword combination, click the 'create new animation' button and you will get emailed one.
Now.... what do the results mean?
At the most basic level we are requesting a list of GMBs for a given latitude and longitude and keyword, for each grid point. We then take the list of GMBs and compare where our business ranks, for each of the points. Color coding this information allows us to have a 'heatmap' of visibility across the grid.