Location variables allow you to easily substitute in location-specific data when posting to a group of (or single) GMB listings. 

The following is the comprehensive list of variables available to you: 

{{location.address }} -
the full address of your listing
(141 S. Main St, Los Angeles, United States Of America)

{{location.name}} -
the name of your listing
(John's Pest Control Inc.)

{{location.language_code}} -
 the language code of your listing
(en)

{{location.primary_phone}} -
 the primary phone number of your listing
 ((310) 555-5555)

{{location.website_url}} -
 the website URL of the listing
 (
https://website.com/)

{{location.business_website_url}} -
the GMB business website URL
(
http://my-site.business.site

{{location.address_lines}} -
the street address of your listing
(141 S. Main St.)

{{location.locality}} -
the city of your listing
(Los Angeles)

{{location.area}} -
usually the state of your listing
(CA)

{{location.administrative_area}} -
also usually the state of your listing
(CA)

{{location.category}} -
the primary category of your listing
(pest control service)
 

{{location.maps_url}} -
the maps URL of your listing
(
https://maps.google.com/cid=?123)

{{location.review_url}} -
the URL for generating a new GMB review for this listing
(
https://search.google.com/local/writereview?placeid=123)

{{location.services_areas}} -
the service areas of this listing, if applicable
(90210, 90212)

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