Switching to the new Google Performance API

What you need to know and do about it

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Written by Sebastian Donnelly
Updated over a week ago

Google has recently deprecated most of the endpoints of their Insights API, having substituted it with the new Performance API. Some of the metrics match the old ones, but most don’t. This will obviously affect the data you receive about your locations, but Google promises you will benefit from increased flexibility.

Here’s what has changed - some metrics got deprecated without substitution, which are:

ALL

QUERIES_DIRECT

QUERIES_INDIRECT

QUERIES_CHAIN

PHOTOS_VIEWS_MERCHANT

PHOTOS_VIEWS_CUSTOMERS

PHOTOS_COUNT_MERCHANT

PHOTOS_COUNT_CUSTOMERS

LOCAL_POST_VIEWS_SEARCH

LOCAL_POST_ACTIONS_CALL_TO_ACTION

The list below shows the names of deprecated metrics and their substitutes:

VIEWS_MAPS got split into BUSINESS_IMPRESSIONS_DESKTOP_MAPS and

BUSINESS_IMPRESSIONS_MOBILE_MAPS

VIEWS_SEARCH got split into BUSINESS_IMPRESSIONS_DESKTOP_SEARCH and

BUSINESS_IMPRESSIONS_MOBILE_SEARCH

ACTIONS_WEBSITE is now called WEBSITE_CLICKS

ACTIONS_PHONE is now called CALL_CLICKS

ACTIONS_DRIVING_DIRECTIONS is now called BUSINESS_DIRECTION_REQUESTS

Now comes the most interesting part - what do you have to do about it? Go to your project’s Google Cloud Console and enable the following APIs:

The full list of the APIs needed to be active includes:

Business Profile Performance API

My Business Business Information API

My Business Calls API

My Business Notifications API

My Business Account Management API

My Business Q&A API

My Business Lodging API

My Business Place Actions API

My Business Verifications API

Wait for at least 10 minutes, then go to your private instance and reconnect the Google account (or accounts) you've activated the new APIs for.

Remember to check the quota of those newly enabled endpoints - if you have it at 0, request for a raise of 300. If you have limits at 0 and can't edit it - enable billing for your account and apply again.

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